Here at Regal, we get to see beautiful new season garments all year round. But what happens to them after the first couple of wears? The average woman wears just 20% of her wardrobe. Is 80% of your collection languishing at the back of the closet? Here are some tips to turn your wardrobe into a sustainable fashion hub.
1. Restore old gems
How many times have you thrown out a beloved item because it’s ruined? Pause for a moment before your next disposal, and make sure it cannot be revived. Regal have restoration services for all sorts of issues:
- Colour enrichment treatment to deepen and enrich faded dark colours.
- Texturiser service to soften silks and delicate fabrics after an accidental trip to the washing machine.
- Oxy whitening treatment to whitens your whites again, getting rid of that odd off-white tinge that they get over time.
- Deodorising to extract strong odours, such as musty or smoky smells.
- Dye run treatment to extract loose dyes that may have bled on your black and white stripes.
- Fabric relaxation techniques to reshape and resize shrunken mishaps.
- Stain removal to work on anything from mould to red wine, or even just those stubborn oily spots that don’t come out in the home wash
- Repairs and alterations to fix zips, hems, or any damage preventing you from wearing your fave.
- Delinting/de-pilling after you accidentally wash your clothes with your towels, or if your cat finds a home in your washing pile.
So don’t throw that item out yet, whether it has been washed incorrectly and has bled or stiffened, or if something was spilt that you thought was beyond saving, or time and age have faded and discoloured…. Using restoration treatments can renew your wardrobe and ensure your fashion choices are remaining sustainable.
2. Donate your pre-loved
If a garment is beyond even a Regal restoration treatment, or, maybe you just don’t love it anymore, don’t leave it sitting in your wardrobe. As supporters of the sustainable fashion industry (but also supporters of shopping!) Regal launched a charity initiative, The Care Label That Actually Cares. It is all about giving those unloved items a second life, while also supporting a great cause, Dove Hospice.
In this collaboration, garments can be dropped at any of our stores, and we will happily donate them to Dove Hospice. Even better, if Dove have garments in need of some TLC, we will spruce them up ready for their next home. We hope this will be an easy and guilt-free way to donate the old and make room for the new!
So, when you clear out the wardrobe, bring in a pile for cleaning, a pile for restoration, and a pile for donation too. If you would like to know more about the great work Dove Hospice does, you can find out more at www.dovehospice.org.nz.
3. Shop quality
It all starts with the fashion you purchase and the brands you support. Spending on quality made garments, really does pay off in the long run. Too much fast fashion is filling up landfills and purchasing a few high-quality garments can fulfil your needs for years. Regal partners with so many amazing fashion brands, who send fabric samples for complimentary testing over and over until they are sure the fabrics do not bleed, fade, or damage. This means we are experienced with dealing with these fabrics to provide the best after-care, and it means the designers are not just using any old fabric off the shelf. The designers we work with make sure fabrics are colour-fast, have been pre-shrunk if needed, and can withstand proper delicate cleaning processes.
As well as creating high-quality fashion, so many local fashion designers go the extra mile to produce sustainable fashion in other ways. We love Karen Walker’s Dove Hospice initiative, where they take pre-loved, donated garments and give them a Karen Walker magic touch (after a Regal spruce up of course).
4. Clean with care
So much fashion is thrown out because it is cleaned in harsh chemicals, or not cleaned properly at all. By choosing a high quality, delicate cleaning service, you can take care of your garments properly for the long life they deserve. But, drycleaning is bad, you may say?
We are mindful of the impact drycleaning can historically have on the environment, so at Regal, we make sure we are doing everything possible to shift towards sustainable cleaning. Regal uses advanced cleaning methods based on biodegradable components while other local drycleaners may use Perchloroethylene which is much more aggressive. Regal has leading European drycleaning technology that recovers, distils, and reuses almost all the cleaning solution, to ensure minimum waste. The minimal amount of cleaning solution that cannot be retrieved is biodegradable. However, drycleaning is still not perfect, so Regal have gone a step further introducing delicate wet cleaning technology, which can be used to clean even ‘dryclean only’ garments, delicately and more sustainably. Regal also use biodegradable film, encourage recycling of hangers and packaging for reuse, and have gotten rid of those awful paper tags on every single garment, shifting to a paperless tracking system.
Taking your garments to a garment care specialist like Regal, not only avoids unnecessary negative environmental impact but also actually improves the longevity of your garments, reducing the turnover in your wardrobe.
5. Try marketplace and rental
Our partner (and neighbour) Designer Wardrobe is a great place to start when trying to improve the sustainability of your wardrobe. Next time you want to go shopping, take a look on their marketplace. ‘Secondhand clothes’ don’t always look like your childhood hand-me-downs. High quality, delicately worn, up-to-date fashion is available at Designer Wardrobe’s marketplace, and every time you purchase off a marketplace, you have found a new home for an existing piece of fashion. Imagine if your wardrobe was filled with all ‘pre-loved’ pieces that you ‘now-love’.
If you are just looking for something for a special event, try their rental garments. How many times do you think dresses are purchased for one-off use? Let them purchase the dress and share it with others that are striving for a more sustainable approach to fashion. And if you are worried about the environmental impact of drycleaning on these rental garments, see point 4 above, as Regal takes care of them all!
Wedding season is officially upon us!
Here at Regal we are eagerly awaiting the arrival of beautiful gowns to clean and press for you. We understand the importance of getting your gown the best aftercare to ensure it is as beautiful as ever, for as long as possible. Feel free to bring your gown into any of our locations, where our customer service team will happily take them in.
Our specialist bridal team at our Newmarket location will swiftly inspect the gown head to toe to ensure the most effective clean. Each wedding gown is quoted after looking at the complexity, volume, soiling and any special requirements
We tailor each clean to fit the needs of your specific dress. Cleaning processes include the use of eco-friendly solutions which allows a greater range of decorated, beaded & delicate garments to be cleaned successfully with the least possible risk.
It is important you clean your dress after wearing as although it may look clean, over time marks that once went unnoticed will begin to yellow. Stains that have caramelized into fabric are much harder to tackle than new marks.
To top off our wedding service, we also offer two museum quality preservation options! You have the choice between muslin gown bag or museum quality storage box. Muslin gown bags are perfect for smaller, lighter gowns and wardrobe storage. Whereas the museum quality box is suited for bigger, more complex garments and shelf storage. The boxing option has your dress wrapped in acid free tissue paper and muslin fabric, which is then placed in a box and wrapped again in a muslin bag. Proper preservation will also slow down the aging process for your dress.
Preserve your gown, preserve your memories.
We’re finally here.
2018 has been nothing short of a whirlwind for the team here at Regal. To top it off we opened our brand new store in Takapuna! Rest assured that while your garments take the trip across the bridge to our specialists in Newmarket, you’ll no longer have to.
We wanted to make sure our new Takapuna had everything our customers need just like our other stores, which turned out to be a bit more tricky in terms of location hunting. Nevertheless, perseverance and diligence has allowed for the best location for our North Shore customers. You can find your new local at the top of Shore City with free parking and our amazing customer service team waiting for you directly across from Les Mills.
We encourage you to stop in, say hi and see the new store to tick another thing off the list just in time for Christmas!
It is our Ponsonby store’s first birthday, and we’re ready to celebrate!
Over the next two months, we are going to be running Picture Your Purchase, a giveaway where you can show us what you’re buying this summer! Then on December 15th we are going to give one lucky person a $1000 gift card for our Regal Drycleaners Ponsonby store.
If you like to shop in Ponsonby as much as we do, you can enter by taking a picture of your purchase and sending it through to us or tagging us online. We’re encouraging you to treat yourself and get ready for the party season. If you needed an excuse to go get that new outfit you’ve been eyeing up, consider this it! Not only will you have some amazing new outfits, you might get $1000 to go towards our garment care services to clean, restore and preserve your new clothes to help them survive the party season. Maybe you can finally justify getting that stunning white outfit that you know you can’t keep white without our help.
Here at Regal, we get to see all of the beautiful new season garments all year round. But what happens to them after the first couple of wears? The average woman wears just 20% of her wardrobe. Is 80% of your collection languishing at the back of the closet?
As supporters of the sustainable fashion industry (but also supporters of shopping!) we have decided to launch a charity initiative, The Care Label That Actually Cares. It is all about giving those unloved items a second life while also supporting a great cause, Dove Hospice.
In this new collaboration, garments can be dropped at any of our stores, and we will happily donate them to Dove Hospice. Even better, we will take garments in need of some TLC and spruce them up ready for their next home. We hope this will be an easy and guilt-free way to donate the old and make room for the new!
We hope to contribute what we can to the cause, minimise the wearable garments going to the landfills, and take your old clothes so you can make room for exciting new pieces! If you would like to know more about the great work Dove Hospice does, you can find out more at www.dovehospice.org.nz
So no more stuffed to the brim wardrobes, or guilty piles in the car boot waiting to go past a store or clothing bin! Bring your old, gently worn garments on your next trip to us, and we will take care of the rest at no cost.